Big River Radio (INDIA) Pvt. Ltd.
About Us
What we do
Radio in India
Contact Us
Big River Radio (INDIA) Pvt. Ltd.
Big River Radio (INDIA) Pvt. Ltd.

Radio remains truly fascinating for all its stakeholders – the listener, the advertiser, the staff, the owners, and the regulator – for it offers them a delight no other medium can. That also explains why great radio is a product of great passion and not just great money or great technology.

And that’s what Big River Radio brings to table, more than anything else: A PASSION FOR RADIO, and an equally strong understanding of the medium.

At Big River Radio we offer a wide array of services to companies and individuals looking at the medium for various purposes, covering virtually every aspect of the business.

The suites of consultations offered are in-depth yet comprehensive. They are:

  • Analysis of the specific markets.
  • Analysis of government regulations.
  • Financials.
  • Engineering and Programming.
  • Staffing.
  • Expansion Plans.

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  • Focused approach to organizational structuring and development.
  • Recruitment and training for radio and related organizations.
  • Methods and processes customized to clients’ needs.
  • Consultation on HR policies & practices and conducting motivational programs for employees.
  • Advice on salary structures.

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  • Consultation is provided on all aspects of commercial production.
  • Station branding and imaging exercise.

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Provide direction in creating a value proposition for your business to attract and retain clients. Troubleshoot and device customized strategies, provide 360-degree sales and marketing solutions, while charting a complete roadmap to achieve your objectives. Some of the specific areas of consultations provided are given below:


  • Market Demographics
  • Marketing Plan
  • Branding strategy
  • Brand name
  • Brand Identity
  • Public Relations
  • Advertising/ Promotions (on-air, On –ground)
  • Launch
  • Calendar of events
  • Demand Forecast
  • Sales Plan & strategy
  • Systems and Policies
  • Sales manual & Sales Kit
  • Standard presentations

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  • Special coverage of events anywhere in the world.
  • Coverage of sports tournaments, contests and other such events.
  • Presentation of final product, complete with sound bytes and the works.

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Programming in any genre, language or format. Live shows. Special interviews. Customized programming to suit the clients’ needs and concerns.

We also provide consultation and carry out exercises to create the sound of the station, and the programme format. We help you along each step of building this format.

  • Programming Strategy
  • Schedule
  • Music research
  • Music Library
  • Software Installation/ Training
  • Auditions
  • PPPL/IPRS License
  • Station Clock
  • Station Ids Jingle
  • Trial Run

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  • Systems integration.
  • Facility design and integration.
  • Equipment specification and procurement.
  • Training manpower.
  • Ongoing support and maintenance contracts.
  • Transmission planning and analyses.

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